Turtle data
Evening is coach time: 29% of messages arrive between 6pm and 10pm
Key findings
29% of messages that about 250 UK women sent to Turtle's AI coach (June to September 2026) arrived between 6pm and 10pm, more than any other time. Lunchtime was the quietest slot (7%). Source: Turtle Method member data, turtlemethod.com/data/ai-coach-hours/.
of AI coach messages are sent between 6pm and 10pm
Evening is when women talk to their coach. Turtle includes an AI coach that women can message any time. Among about 250 UK women who messaged it between June and September 2026, 29% of messages were sent between 6pm and 10pm, more than any other part of the day, and about 1 in 7 came after 10pm.
Share of messages by time of day (UK time), Jun to Sep 2026
Source: Turtle Method member app data · CC BY 4.0
Mornings, then evenings
There's a smaller early peak too: 18% of messages arrived between 6am and 9am, often around a morning check-in. Lunchtime was the quietest slot, at 7%. The slots aren't all the same length, but the evening still leads hour for hour: about 7.3% of messages an hour, against 5.9% an hour first thing.
| Time of day (UK) | Share of messages |
|---|---|
| Early, 6am to 9am | 18% |
| Morning, 9am to noon | 15% |
| Lunch, noon to 2pm | 7% |
| Afternoon, 2pm to 6pm | 18% |
| Evening, 6pm to 10pm | 29% |
| Late, 10pm to 6am | 14% |
By day, Wednesday was the busiest (18% of messages) and Friday and Sunday the quietest (11% and 11%).
About 2,900 messages. Every slot covers at least 50 women. We counted when messages were sent; nobody read what they said.
What the research says
Chat-based health tools are promising, but the evidence on how well they work is still limited and mixed.
Laranjo L, Dunn AG, Tong HL, et al. (2018). Conversational agents in healthcare: a systematic review. Journal of the American Medical Informatics Association. doi.org/10.1093/jamia/ocy072
Questions people ask
When do people use an AI health coach?
In Turtle's data, mostly in the evening: 29% of UK women's messages arrived between 6pm and 10pm, and about 1 in 7 after 10pm.
Method
Timestamps of messages women sent to Turtle's AI coach, 1 June to 30 September 2026, for women with a UK (GBP) account, in UK time. Only the time was counted; message content was not read. Women only, staff accounts excluded; every group shown has 50 or more women and sizes are rounded. This shows a pattern, not a cause. Full methodology.
Cite this
Free to use with credit and a link to the source page. The figures and chart on this page are licensed under CC BY 4.0.
Journalists: for another cut of the data (aggregates only, same rules), contact scott@turtlemethod.com. More data on the Turtle data hub.
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